In this course, students will explore marketing strategies in an international context. The focus will be on research-driven marketing campaigns and the application of experiential learning through digital marketing tools and real-time data analysis.
Format:
Residential: 2 weeks ($5000, optional)
Virtual: $150/hour
Graduation Component Fee: $2000
Research Evaluation/Supervision Fee: $2000
Credits: 6–12 credits
Entry Qualification: Bachelor’s degree in Marketing, Communications, or related fields
Admission Processing Fee: $100